The companies face competition that changes the rules of long-established competition: new entrants not only approach the market differently by offering a new business model, but evolve with an agility and speed that catches the major historical groups unaware.
This speed and these market developments are driving companies to transform at a pace rarely seen before, and this, while trying to absorb the constraints of inertia that are intrinsic to large organizations. The Directorates-General have understood the criticality of this shift and are trying to build their strategy by highlighting new ways to perceive and interact with their ecosystem (competition, clients, partners, suppliers, employees), with the ultimate goal being to build a company that is connected, agile and competitive.
The so-called “connected” company is an organization that is fully integrated to its market. It must be able to capture external information flow to understand and anticipate its market better.
The company processes must therefore be redesigned to facilitate the exchange of information available and generate more value.
So as not to fall into something too marketing-related or into the trap of an internal “Facebook”, the implementation of a Corporate Social Responsibility (CSR) is far from sufficient.
In order to connect the company to its environment, Alternea offers a pragmatic and structured approach entailing orchestration of information by usage and by value.
This approach leads to the implementation of communities of experts, whether internal or external to the company, sharing the same digital work platforms.
This approach is a natural generator of value, because without destroying the organization of the company, it introduces a new business culture, providing agility and speed by streamlining the exchange of information between the company and its ecosystem.
ALTERNEA SOCIAL BUSINESS MEETS TWO OBJECTIVES THAT CREATE VALUE:
- To generate, capture and enhance the data in structured communities
- To connect the company to its environment in order to anticipate market opportunities
EXAMPLE OF ALTERNEA SOCIAL BUSINESS APPLICATION:
“We have to absorb new regulations, which force us to work in real time on the same data as our contractors and suppliers. How can you help?”